Location-based services developer uLocate Communications announced its WHERE local search and recommendation service will expand to offer third-party publishers hyper-local mobile advertising connecting merchants to consumers according to their respective physical whereabouts. According to uLocate, the WHERE Ads network leverages access to operator infrastructure to deliver contextually relevant content and marketing.

WHERE Ads is now running on mobile services including Geocade, Jambase, MocoSpace and Superpages.com. uLocate adds that click-through rates on WHERE Ads exceed rival mobile advertisements by as much as three times.

For more on WHERE Ads:
- read this release

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