Turner Broadcasting System’s Turner Sports broadcast unit announced the introduction of SportsNOW, a new iPhone application promising scores, statistics and game recaps as well as social media tools. SportsNOW–Turner Sports’ first branded iPhone app–promises real-time news, information and in-game updates powered by Stats LLC, complete with a host of alert and personalization functions including a “follow feature” enabling users to target an upcoming game, team or player. Users can also talk smack with friends, other fans and sports analysts via direct Facebook and Twitter access. SportsNOW spans NBA basketball, NCAA basketball and NHL hockey at launch, with additional sports coverage on tap.

Ram Truck is the free SportsNOW application’s charter sponsor. Turner Sports Executive VP and COO Lenny Daniels tells SportsBusiness Daily that apps optimized for Android and BlackBerry devices are currently in the pipeline–in addition, he said that while SportsNOW does not presently include licensed video content, that could change in the future.

For more on SportsNOW:
- read this SportsBusiness Daily article

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