Study: More than a third of users want mobile coupons
Thirty-six percent of smartphone users express strong demand for receiving grocery coupons via their handsets, according to a new consumer survey issued by market research firm Compete. Among subscribers asked what kinds of advertising efforts they would most be interested in seeing on their devices, coupons were the most warmly received, followed by scanable barcodes at 29 percent, “offers you can save and pursue at your leisure” at 26 percent and movie theater offers and promotions, also at 26 percent. Ads received via SMS were least desirable, with just 15 percent of respondents expressing favorable interest.
Compete reports that 74 percent of smartphone owners now use their devices primarily for personal reasons, as opposed to professional purposes. Half indicate they use their smartphones at home for up to an hour each day, with 26 percent using them at home for one to three hours daily. Fifty-nine percent spend up to an hour each day on their smartphones while waiting in lines or for appointments, and another 53 percent use their phones for up to an hour while shopping. The daily commute to work is when smartphones are least frequently used–53 percent of respondents said they don’t use their smartphones at all in transit to and from the office.
For more on the Compete survey:
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promising scores, statistics and game recaps as well as social media tools. SportsNOW–Turner Sports’ first branded iPhone app–promises real-time news, information and in-game updates powered by Stats LLC, complete with a host of alert and personalization functions including a “follow feature” enabling users to target an upcoming game, team or player. Users can also talk smack with friends, other fans and sports analysts via direct Facebook and Twitter access. SportsNOW spans NBA basketball, NCAA basketball and NHL hockey at launch, with additional sports coverage on tap.
FierceWireless Editor in Chief Sue Marek recently visited the AT&T Mobility offices in Atlanta and sat down with President and CEO Ralph de la Vega to discuss how the operator is battling the competition in advertising, dealing with its data capacity challenges and planning for the next phase in its network migration. 
accompanying iBookstore does not fall prey to the discovery issues hampering its App Store, dividing titles into more than 150 subcategories in an effort to improve consumer browsing. According to data released by mobile media research firm Busted Loop, the iBookstore will split ebooks into 20 to 30 top-level groupings, similar to how iPhone and iPod touch applications are organized in the App Store–those groupings will include Fiction & Literature, Reference, History, Cookbooks and Comics & Graphic Novels. From there, the iBookstore divides each category into multiple sub-categories–Busted Loop reports that the Sports & Outdoors grouping alone contains classifications for 15 different sports, while the Computing category is segmented among nine different sub-categories. Forbes
